My Final Hours in the 18-49 Demo

My Final Hours in the 18-49 Demo

My wife broke the news to me. The mail just arrived. I’d received a letter. She didn’t have to say another word. It was less than 24 hours from the moment I’d turn 50. And there it was. The most solid confirmation, short of a birth or death certificate, that I was now being kicked out of the 18-49 year old audience “demo.”

The Laugh’s On Me

The only way I can properly convey this moment is to tailor an old joke for the occasion.

 

Michael Schulder: From a Researcher at ABC News; To a Writer at The MacNeil-Lehrer Newshour on PBS; To my five years as a Writer for Peter Jennings at ABC World News Tonight; And 17 years as a Senior Executive Producer at CNN.

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