Forget the players. Forget the owners. Forget the fans. At least for the moment.
Forget everyone, except the thousands of Americans who depend on the NBA to make a living.
If the current collapse of negotiations between the National Basketball Association’s players and owners kills this NBA season, many Americans will suffer. If anyone can figure a way out of this mess, it’s the author of “Getting to Yes,” the classic handbook on how to pursue win-win negotiations.
His name is William Ury. He co-founded the Harvard Project on Negotiation. I called him to see if he had a fresh approach to the NBA collapse.
He does. He calls it a “smart strike.”