Advice from Michael Jackson

Advice from Michael Jackson

I was hoping to post a story this morning called: “What Selecting a Jury Teaches Us About Targeting the Ideal Audience.” But I decided to take Michael Jackson’s advice instead. The story has to wait. Here’s why.

The story I was racing to write was triggered by a chance discussion I had yesterday with a smart, young trial lawyer I know. This 30-something litigator told me how he goes about sizing up which jurors will have the maximum impact for his client.

If I could translate his insights on choosing a jury into choosing a target audience, I could help knock the wind out of the worshipers of the 18-49 audience demo. But Michael Jackson’s advice slowed me down.

 

Michael Schulder: From a Researcher at ABC News; To a Writer at The MacNeil-Lehrer Newshour on PBS; To my five years as a Writer for Peter Jennings at ABC World News Tonight; And 17 years as a Senior Executive Producer at CNN.

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