I was hoping to post a story this morning called: “What Selecting a Jury Teaches Us About Targeting the Ideal Audience.” But I decided to take Michael Jackson’s advice instead. The story has to wait. Here’s why.
The story I was racing to write was triggered by a chance discussion I had yesterday with a smart, young trial lawyer I know. This 30-something litigator told me how he goes about sizing up which jurors will have the maximum impact for his client.
If I could translate his insights on choosing a jury into choosing a target audience, I could help knock the wind out of the worshipers of the 18-49 audience demo. But Michael Jackson’s advice slowed me down.