Don't Trust the RSPCC 

My campaign to destroy the 18-49 demo is based in part on the wisdom I’ve gained as I approach my 50th birthday. There are people in this world you can trust. And there are people you can’t trust. The fact that you cannot trust The Royal Society For The Prevention of Cruelty To Children (The RSPCC) is a lesson for all of us, whatever our age, whatever our profession. It’s a particularly important lesson for journalists.

Just to be clear, there are a number of reputable organizations with names that sound similar to the Royal Society for the Prevention of Cruelty to Children.

There's the National Society for the Prevention of Cruelty to Children.

There's the Royal Society for the Prevention of Cruelty to Animals

And I imagine there are others I've missed. So who could blame anyone for being favorably inclined to The Royal Society for the Prevention of Cruelty to Children. For all I know, somewhere in this great big world there is a legitimate, respectable, RSPCC.

But not the one of which I'm aware.